ABOUT MY BEAUTY PA
Beauty expertise, made personal.
After nearly 30 years working across film, television, fashion and beauty, I've learned that beautiful makeup isn't simply about having the right products. It's about knowing what to do with them.
Every face is different, and so is every person behind it. Our personal style, confidence and beauty needs evolve throughout our lives, and sometimes the smallest change can make the biggest difference to how we feel.
Throughout my career as a professional makeup artist and hairdresser, I've had the privilege of working with some of the world's most recognisable faces. But what I've always loved most is the human connection. Taking the time to understand someone, how they're feeling, what makes them comfortable and what helps them feel like the best version of themselves.
I've seen how a simple technique, a little encouragement or the right advice can transform more than someone's appearance. It can change how they carry themselves, how they feel and the confidence they take into the world.
That understanding, and the desire to share it with more women, is what inspired me to create My Beauty PA.
Meet your personal beauty assistant
My Beauty PA is an AI-powered beauty platform designed to bring professional-level expertise into your everyday life.
Imagine having a trusted beauty professional by your side, someone who understands your features, preferences and personal style.
Whether you're getting ready for an important occasion, exploring a new look or simply wanting to make the most of your everyday routine, My Beauty PA is being created to offer personalised guidance that feels effortless, intuitive and genuinely useful.
From expert advice and guided tutorials to virtual try-on and smarter product discovery, the experience is designed to evolve with you.
Independent advice, designed around you.
My Beauty PA isn't built around a particular beauty brand or product range.
By understanding your unique features, preferences, skill level and changing needs, the platform will offer guidance that becomes more relevant and personal over time.
Whether you're learning a new technique, refreshing your everyday routine or discovering a different side of your personal style, the aim is to make beauty feel more intuitive, accessible and enjoyable.
It’s designed around you.
A new way to experience beauty.
For decades, the beauty industry has made extraordinary advances in products, marketing and technology. But access to genuinely personalised expertise has remained limited.
My Beauty PA is my vision for changing that.
Not by telling women how they should look, but by giving them the knowledge, tools and freedom to explore their own version of beauty.
Because great beauty advice should be as individual as the person receiving it.
My Beauty PA. Thinks like an expert. Speaks like a friend.
Monika Bunic
Founder, My Beauty PA